Global Finance Bank (GFB) has successfully integrated its CRM with its mobile banking app. When a customer, Sarah, browses the 'Personal Loan' section of the app but doesn't apply, the CRM automatically triggers a personalized notification offering her a 0.5% interest rate discount if she applies within 48 hours. Simultaneously, Sarah's assigned Relationship Manager (RM) receives a task in their dashboard to follow up with a courtesy call if the application isn't completed by the next morning. However, Sarah has recently filed a complaint about an unauthorized debit of 500 rupees which is still marked as 'Pending' in the Service Automation module. The CRM system is programmed to 'Suppress' all marketing calls if a customer has an open, unresolved high-priority complaint. As a result, the RM does not receive the follow-up task, and Sarah is not bothered by a sales call while she is upset about the missing money. Based on this complex scenario, which of the following best describes the specific CRM principle being demonstrated by Global Finance Bank?

Consider the statements below regarding Customer Relationship Management (CRM) in banking: Statement 1: CRM in retail banking is a comprehensive management philosophy that leverages technology to integrate front-office and back-office operations for a 360-degree view of the customer. Statement 2: Analytical CRM systematically processes customer data from touchpoints for propensity modeling and customer lifetime value estimation. Statement 3: Operational CRM provides automation for sales forces and service desks, ensuring real-time access to interaction history. Statement 4: Collaborative CRM synchronizes customer interactions across email, phone, and social media channels to prevent data silos. Statement 5: A critical challenge in public sector banks is legacy systems where customer information is fragmented across different product modules. Statement 6: Share of Wallet measures the total percentage of a customer's financial transactions captured by the bank. Statement 7: Under RBI guidelines, banks integrate CRM systems with the Integrated Ombudsman portal to track grievances in real-time for resolution within 30 days. Based on these statements, identify the correct assessment: