General Studies · Customer Relationship Management
According to Maslow's Hierarchy of Needs applied to banking customer requirements, the need for basic banking services like a savings account or secure transactions corresponds to which level?
- 1Self-Actualization Needs
- 2Esteem Needs
- 3Physiological and Safety Needs✓
- 4Love and Belonging Needs
Correct answer
Physiological and Safety Needs
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