General Studies · Customer Relationship Management
The operational efficiency of a bank branch depends on several integrated factors. Consider the following observations regarding Customer Relationship Management (CRM) and banking operations: 1. CRM can be effectively utilized to explore new frontiers in product development and management. 2. Improved per-customer profitability is a direct outcome of effective CRM implementation. 3. Building and sustaining customer loyalty and brand equity is the ultimate goal of CRM strategies. 4. There is an ongoing need to increase operational efficiencies. 5. Banks need to derive more value from employees. 6. There is increasing competition in retail banking. Which of the combinations represents valid drivers or objectives for implementing comprehensive CRM and efficiency practices?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 11, 2, 3, 4, 5, and 6✓
- 21, 2, and 3 only
- 31, 4, and 6 only
- 41 and 2 only
Correct answer
1, 2, 3, 4, 5, and 6
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