General Studies · Customer Relationship Management
Metro Finance Bank implemented a comprehensive CRM system across its branches, which helped increase targeted product offers by 15%, but led to initial customer complaints regarding service delays. Which of the following steps is most critical for the bank to maximize the benefits of its CRM system and improve customer satisfaction?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Reducing CRM functionalities to avoid system complexity.
- 2Sending generic product offers to all customers regardless of preferences.
- 3Ensuring data accuracy, integrating CRM with CBS, and training staff to follow CRM workflows.✓
- 4Focusing only on automating marketing campaigns without staff training.
Correct answer
Ensuring data accuracy, integrating CRM with CBS, and training staff to follow CRM workflows.
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