General Studies · Customer Relationship Management
A retail bank plans to use CRM analytics to target high-value customers and design loyalty programs while facing issues like data duplication. What is the primary advantage the bank can achieve by using CRM analytics for customer segmentation?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Eliminating all manual banking processes.
- 2Standardizing interest rates for all customers.
- 3Avoiding the collection of customer preferences to reduce privacy concerns.
- 4Identifying high-value customers and offering personalized services.✓
Correct answer
Identifying high-value customers and offering personalized services.
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