A bank branch manager is reviewing the 'MKIS Dashboard' which integrates data from various subsystems. Statement 1: The 'Intelligence Feed' shows that a neighboring competitor has started offering a 7.5% interest rate on 'Senior Citizen Savings' which is 0.5% higher than the manager's current offer. Statement 2: The 'Internal Records' section shows that five of the branch's top ten senior citizen depositors have withdrawn significant portions of their balances in the last 48 hours. Statement 3: The 'Decision Support' tool suggests that the branch should offer a 'Relationship Retention Bonus' of 0.6% to the remaining top depositors to prevent further outflow, calculating that the cost of this bonus is lower than the cost of losing liquidity. Statement 4: To confirm the reason for the outflow, the manager uses the 'Research Portal' to launch an automated phone survey for the customers who withdrew their funds. Which of these statements represent the functional application of the subsystems of a Marketing Information System (MKIS)?

In the context of a bank's MKIS, consider the following situation: Statement 1: The bank uses its Marketing Intelligence System to observe that a new Fintech company has launched a zero-interest EMI product, which is gaining significant traction among the age group of 18 to 25. This is done through continuous review of financial news and competitor updates. Statement 2: To understand the specific impact, the bank initiates a Marketing Research project that involves surveying a sample of 1,000 customers from this age bracket. Statement 3: After gathering information, the bank uses its Marketing Decision Support System (MDSS) to run a simulation to see if launching a competing 'Buy Now Pay Later' (BNPL) product would be profitable. Which of the statements described above are correct?

Consider the following statements regarding the principles of Marketing Information System (MKIS) in banking: Statement 1: The Internal Records System provides the foundational data by documenting all customer-initiated transactions that are captured in real-time by the core banking software. It is considered a reliable source of information because it reflects actual historical behavior. Statement 2: The Marketing Intelligence System is essentially a specialized branch of MKIS focusing on systematic design and collection for specific problems on an ad-hoc basis, involving methods like focus groups and surveys. Statement 3: A longitudinal analysis of an MKIS requires maintaining a persistent and consistent data structure over many years so that the trends observed are not skewed by changes in definitions. Which of the following assessments is correct?