Business Studies · Consumer Behaviour
Which consumer behavior factor refers to the tendency of online shoppers to rely heavily on social proof, opinions, reviews, and recommendations of others when making online purchases?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Cognitive dissonance
- 2Personal inherent motivation
- 3Social influence✓
- 4Perceived financial risk
Correct answer
Social influence
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