Business Studies · Consumer Behaviour
Assertion (A): In consumer behaviour theory, perception plays a crucial role in shaping how consumers interpret marketing stimuli such as advertisements, packaging, and brand symbols. Reason (R): Perception refers to the process by which individuals select, organize, and interpret information to form a meaningful picture of the world. Choose the correct option:
Verified Solution4 OptionsUpdated: October 2026👁️1 View
Share:
- 1(A) is false but (R) is true
- 2(A) is true but (R) is false
- 3Both (A) and (R) are true but (R) is not the correct explanation of (A)
- 4Both (A) and (R) are true and (R) is the correct explanation of (A)✓
Correct answer
Both (A) and (R) are true and (R) is the correct explanation of (A)
Download Single Question PDF
Save this question and verified answer as a clean study sheet with live clickable link.
👥
Share with Friends & Study Groups
Challenge your peer aspirants on WhatsApp or Telegram to solve this question!
Online Test Series
Start Free Mock Test →Preparing for Business Studies?
Practice full-length mock tests with real exam timers, instant score analysis, and all-India ranking.
Chapter Practice
Practice Consumer Behaviour MCQs →Want more practice questions on Consumer Behaviour?
Solve complete topic-wise tests with detailed solutions on GkGet.
Related Practice Questions
Recommended practice questions in Business Studies · Consumer Behaviour