Business Studies · Consumer Behaviour

Which of the following statements is NOT true regarding customer satisfaction?

Verified Solution4 OptionsUpdated: October 2026👁️1 View

1Customer satisfaction and customer loyalty are identical concepts✓
2Customer satisfaction results from evaluating performance against expectations
3Customer satisfaction is an emotional or cognitive response to a product experience
4Customer satisfaction is a post-consumption evaluation phenomenon

Correct answer

Customer satisfaction and customer loyalty are identical concepts

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