Business Studies · Consumer Behaviour
Emphasizing emotional appeal in advertising campaigns is most closely linked with influencing which component of a consumer's attitude?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
Share:
- 1Price sensitivity
- 2Affective component of attitude✓
- 3Cognitive dissonance reduction
- 4Rational buying behaviour
Correct answer
Affective component of attitude
Download Single Question PDF
Save this question and verified answer as a clean study sheet with live clickable link.
👥
Share with Friends & Study Groups
Challenge your peer aspirants on WhatsApp or Telegram to solve this question!
Online Test Series
Start Free Mock Test →Preparing for Business Studies?
Practice full-length mock tests with real exam timers, instant score analysis, and all-India ranking.
Chapter Practice
Practice Consumer Behaviour MCQs →Want more practice questions on Consumer Behaviour?
Solve complete topic-wise tests with detailed solutions on GkGet.
Related Practice Questions
Recommended practice questions in Business Studies · Consumer Behaviour