General Studies · Marketing Management
Which of the following is true when segmenting consumer markets on a demographic basis?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1High predictability of consumer choice behaviour and high cost of measure ment.
- 2High predictability of consumer choice behavio ur and low cost of measurement.
- 3Low predictability of consumer choice behaviour and low cost of measurement.✓
- 4Low predictability of consumer choice behaviour and high cost of measurement.
Correct answer
Low predictability of consumer choice behaviour and low cost of measurement.
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