General Studies · Marketing Management
Match List-I (Concept) with List-II (Description) and select the correct answer: List-I P. Market segmentation Q. Skimming pricing R. Multilevel marketing S. Sales management List-II 1. Pricing strategy that sets new product prices high 2. Process of disaggregating a market into a number of sub-markets 3. Translation of the marketing plan into marketing performance 4. Modified version of direct marketing 5. Splitting customers into groups based on shared characteristics
- 1P-3, Q-4, R-2, S-1
- 2P-5, Q-1, R-2, S-4
- 3P-2, Q-1, R-4, S-3✓
- 4P-1, Q-2, R-4, S-5
Correct answer
P-2, Q-1, R-4, S-3
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