General Studies · Marketing Management
Match List-I (Goods) with List-II (Nature) and select the correct answer using the codes given below: List-I (Goods) P. Convenience goods Q. Shopping goods R. Specialty goods S. Unsought goods List-II (Nature)1. Consumer purchases them frequently, immediately, and with minimal effort. 2. Consumer compares them on the basis of suitability, quality, price, and style. 3. These are goods with unique characteristics or brand identification. 4. Consumers are not aware of them and normally do not think of buying them.
- 1P-1, Q-4, R-2, S-3
- 2P-1, Q-2, R-3, S-4✓
- 3P-4, Q-3, R-2, S-1
- 4P-2, Q-1, R-3, S-4
Correct answer
P-1, Q-2, R-3, S-4
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