ग्रामीण बाजारों में, छोटे पैक आकार (जैसे पाउच/सशे) मुख्य रूप से किस उद्देश्य को प्राप्त करने के लिए पेश किए जाते हैं?

Given below are two statements: Statement I: Sales promotion has a strong impact on consumer behavior in rural India. Statement II: Rural customers in India give utmost emphasis only on sales promotion schemes and ignore product value. In light of the above statements, choose the most appropriate answer from the options given below:

Which pricing strategy is most commonly and successfully adopted to capture market share in low-income rural markets?