General Studies · Rural Marketing
In rural markets, small pack sizes (sachets) are introduced primarily to achieve which objective?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Increase the product shelf life
- 2Improve affordability and encourage trial✓
- 3Reduce logistics and storage cost
- 4Increase elite brand image
Correct answer
Improve affordability and encourage trial
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