Banking · Customer Relationship Management
Why is it important for banks to be sensitive about their customers' needs and requirements?
- 1Customer satisfaction and retention are driven by offering products and services tailored to their specific needs.✓
- 2Because customer needs are irrelevant as long as the bank is profitable.
- 3Because banks can only focus on one type of customer group, ignoring others.
- 4Banks that ignore customer needs can save money by offering generic products.
Correct answer
Customer satisfaction and retention are driven by offering products and services tailored to their specific needs.
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