Business Studies · Marketing Management
Which one of the following is a myth about rural markets?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1All villages are not equally populated.
- 2Rural buyers are a heterogeneous lot.
- 3Rural buyers are able to discriminate between products and brands.
- 4Only low-priced products sell in rural markets.✓
Correct answer
Only low-priced products sell in rural markets.
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