Business Studies · Marketing Management
Match List-I with List-II to select the correct combination: List - I: (a) Face-to-face interaction with one or more prospective purchasers (b) Any paid form of non-personal promotion (c) Short-term incentives to encourage immediate purchase (d) Programs designed to build and maintain company image List - II: (i) Sales promotion (ii) Public relations (iii) Personal selling (iv) Advertising
- 1(a)-(iv), (b)-(iii), (c)-(i), (d)-(ii)
- 2(a)-(ii), (b)-(i), (c)-(iii), (d)-(iv)
- 3(a)-(iii), (b)-(iv), (c)-(i), (d)-(ii)✓
- 4(a)-(iii), (b)-(iv), (c)-(ii), (d)-(i)
Correct answer
(a)-(iii), (b)-(iv), (c)-(i), (d)-(ii)
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