Economics · Marketing Management
Which of the following statements is NOT true regarding consumer satisfaction?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Consumer satisfaction is a post-consumption phenomenon.
- 2Consumer satisfaction is a mild, positive emotional state resulting from a favorable appraisal of a consumption outcome.
- 3Consumer satisfaction results from a cognitive appraisal process.
- 4Consumer satisfaction is not different from consumer loyalty; both represent the exact same concept.✓
Correct answer
Consumer satisfaction is not different from consumer loyalty; both represent the exact same concept.
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