Economics · Marketing Management
Which of the following statements are true in the context of customer value and satisfaction concepts? (A) Value perceptions increase with quality, service and price (B) Customer value triad is primarily a combination of quality, service and price (C) Marketing is the identification, creation, communication, delivery and monitoring of customer value (D) If the perceived performance of the product matches with perceived expectations, the customer is delighted (E) Satisfaction reflects a person's judgement of a product's perceived performance in relation to expectations Choose the correct answer from the options given below:
- 1(A), (D) and (E) only
- 2(B), (C) and (E) only✓
- 3(B), (C) and (D) only
- 4(A), (B) and (C) only
Correct answer
(B), (C) and (E) only
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