Business Studies · Services Marketing
Which of the following statements are correct regarding services marketing? 1. Services are intangible and cannot be stored. 2. Services are always standardized and identical. 3. Production and consumption of services occur simultaneously. 4. Services involve high customer interaction.
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 11, 2, 3 and 4
- 22, 3 and 4 only
- 31 and 2 only
- 41, 3 and 4 only✓
Correct answer
1, 3 and 4 only
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