General Studies · Pricing Strategies
Which of the following factors best explains why aggressive price promotions often fail to increase long-term customer footfall in service-centric businesses?
- 1Price promotions permanently reduce overall brand equity
- 2Service quality and relationship factors outweigh mere price incentives✓
- 3Promotional strategies consistently increase customer switching behavior
- 4Customers perceive promotional prices as unfair
Correct answer
Service quality and relationship factors outweigh mere price incentives
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