General Studies · Pricing Strategies
Determine the truth value of the following statements regarding pricing strategies: Statement 1: 'Charm pricing' is a psychological pricing phenomenon where a price is set just fractionally below a round number to predictably manipulate the consumer's perception of affordability. Statement 2: Psychological pricing tactics, including charm pricing, are forms of neutral pricing designed to strictly match the going-rate of competitors in commodity markets.
- 1Statement 1 is false, but Statement 2 is true.
- 2Both statements are false.
- 3Both statements are true.
- 4Statement 1 is true, but Statement 2 is false.✓
Correct answer
Statement 1 is true, but Statement 2 is false.
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