Banking · Marketing Information System
Which of the following are recognized challenges or observations related to the performance of Marketing Information Systems (MKIS) in banks? Statement 1: Data silos exist where different departments (e.g., sales, marketing, operations) store data separately, leading to inconsistency and hindering a unified view. Statement 2: Lack of skilled personnel and inadequate usage of computer applications in MKIS (such as outdated hardware/software) prevent running complex Decision Models. Statement 3: Over-reliance on the Marketing Intelligence System and neglect of the bank's own internal records for decision-making.
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Only Statement 1 is correct
- 2Only Statement 1 and 2 are correct✓
- 3Only Statement 2 and 3 are correct
- 4All statements are correct
Correct answer
Only Statement 1 and 2 are correct
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