Business Studies · Marketing Management
Which marketing philosophy is a firm shifting away from when it decides to focus on building long-term relationships rather than individual sales transactions?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
Share:
- 1Relationship marketing
- 2Societal marketing
- 3Production orientation
- 4Transactional marketing✓
Correct answer
Transactional marketing
Download Single Question PDF
Save this question and verified answer as a clean study sheet with live clickable link.
👥
Share with Friends & Study Groups
Challenge your peer aspirants on WhatsApp or Telegram to solve this question!
Online Test Series
Preparing for Business Studies?
Practice full-length Business Studies mock tests with real exam timers, instant score analysis, and all-India ranking.
Chapter Practice
Practice Marketing Management MCQs →Want more practice questions on Marketing Management?
Solve complete topic-wise tests with detailed solutions on GkGet.
Related Practice Questions
Recommended practice questions in Business Studies · Marketing Management