General Studies · Passage and Conclusion
Read the passage carefully and evaluate the statement given below: Apple Inc. is experimenting with iPhone marketing strategies, which it rarely uses, to help sell its major products—such as promoting discounts through trade-in offers and bulk purchase terms. According to sources, shortly after the launch of the iPhone XS and XR, executives shifted marketing staff to focus on boosting sales of these latest models, a move described as a 'fire drill' amid concerns that demand was lower than expected. Apple has since introduced several trade-in offers that temporarily reduced the cost of some of the latest iPhones, a rare step for a company that has historically raised prices to increase revenue. Statement: Apple Inc. is experimenting with its marketing strategies to promote iPhone sales.
- 1The statement is definitely true✓
- 2The statement cannot be determined from the passage
- 3The statement is probably false
- 4The statement is definitely false
Correct answer
The statement is definitely true
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