General Studies · Performance Measurement
Qual Co is keen to increase the use they make of non-financial performance measures in their overall performance measurement activities. In particular, they are keen to improve customer retention and so want to focus on the quality of service they provide to their customers. Which of the following measures would be most appropriate as a measure of service qualit y? (i) Number of customer complaints (ii) Number of repeat orders as a proportion of total orders (iii) Sales volume growth
- 1(i) and (ii) only✓
- 2(i), (ii) and (iii)
- 3(i) and (iii) only
- 4(ii) and (iii) only
Correct answer
(i) and (ii) only
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