General Studies · Marketing Mix and Targeting
Identify the correct evaluation of the following statements: Statement 1: Market targeting involves evaluating segment attractiveness and selecting one or more segments to enter based on organizational resources and objectives. Statement 2: The extended marketing mix for services (7Ps) includes the traditional 4Ps plus People, Process, and Physical Evidence. Statement 3: If a bank shifts customer service entirely to automated AI chatbots, it is modifying the 'Price' element to increase 'Intangibility'.
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1All statements are correct.
- 2Statement 1 and Statement 3 are correct.
- 3Statement 2 and Statement 3 are correct.
- 4Statement 1 and Statement 2 are correct.✓
Correct answer
Statement 1 and Statement 2 are correct.
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