Haats and melas are important distribution channels in rural markets because they:

Given below are two statements: Statement I: Sales promotion has a strong impact on consumer behavior in rural India. Statement II: Rural customers in India give utmost emphasis only on sales promotion schemes and ignore product value. In light of the above statements, choose the most appropriate answer from the options given below:

Which pricing strategy is most commonly and successfully adopted to capture market share in low-income rural markets?