Banking · Customer Relationship Management (CRM)
Evaluate the following statements regarding the implementation of Customer Relationship Management (CRM) philosophy in retail banking: Statement 1: True CRM is a business philosophy that places the customer at the center of bank activities, shifting focus from 'Product-Push' (selling available products) to 'Customer-Pull' (providing solutions based on customer life-stage and financial goals). Statement 2: Overcoming the 'Legacy Mindset' requires redesigning performance appraisal systems to transition employees from transaction-volume metrics to CRM-based metrics like 'Product per Customer' ratio and 'Customer Satisfaction Index' (CSI). Statement 3: In the digital age, 'Social CRM' involves monitoring and engaging with customers on social media platforms in real-time, which balances brand reputation management with the need to prevent sensitive financial information leaks. Based on these statements, identify the correct summary:
- 1All statements are correct✓
- 2Statement 1 and Statement 3 are correct
- 3Statement 1 and Statement 2 are correct
- 4Only Statement 1 is correct
Correct answer
All statements are correct
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