A Relationship Manager (RM) is reviewing a customer profile on the CRM dashboard. The customer, Mr. Ajay, has a high savings balance but no active loan or insurance products. Consider these operational attributes: Statement 1: The CRM flags Mr. Ajay as a 'Prime Candidate for Wealth Management' due to a high, stable quarterly average balance sustained over two years with minimal outflows. Statement 2: The CRM suggests approaching Mr. Ajay with a 'Tax-Saving Fixed Deposit' in March, identifying that he has not yet completed his Section 80C investments based on historical trends. Statement 3: If the RM successfully cross-sells insurance, the CRM automatically recalculates the customer profitability score and total product holdings. Statement 4: If Mr. Ajay searches for 'Home Loan Interest Rates' on the bank website, the system triggers a high-priority lead for a pre-approved housing loan. Which of these statements represent the functional application of CRM in this scenario?

Evaluate the following statements regarding the implementation of Customer Relationship Management (CRM) philosophy in retail banking: Statement 1: True CRM is a business philosophy that places the customer at the center of bank activities, shifting focus from 'Product-Push' (selling available products) to 'Customer-Pull' (providing solutions based on customer life-stage and financial goals). Statement 2: Overcoming the 'Legacy Mindset' requires redesigning performance appraisal systems to transition employees from transaction-volume metrics to CRM-based metrics like 'Product per Customer' ratio and 'Customer Satisfaction Index' (CSI). Statement 3: In the digital age, 'Social CRM' involves monitoring and engaging with customers on social media platforms in real-time, which balances brand reputation management with the need to prevent sensitive financial information leaks. Based on these statements, identify the correct summary:

A retail bank is observing a significant drop in its credit card renewal rates and decides to investigate using its CRM data. Consider the following strategic steps: Statement 1: The bank should first utilize its Analytical CRM to perform a 'Churn Analysis' by examining transaction patterns of customers who have cancelled cards to identify common behavioral triggers (such as decreased spending or increased support calls) to build a predictive model. Statement 2: Once the at-risk customers are identified, the Marketing Automation module of the Operational CRM should be used to trigger personalized emails and app notifications highlighting renewal benefits, timed perfectly using historical transaction data. Statement 3: To ensure campaign success, the bank must integrate its Sales Force Automation system so that if an at-risk customer visits a branch, the teller is immediately alerted via a pop-up on their screen to discuss card renewal benefits in person. Which of the following describes the correct set of statements based on the scenario above?