Banking · Retail Banking
Customer Relationship Management (CRM) in Retail Banking is fundamentally about:
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Only reducing the bank's operational cost.
- 2A strategy focused on understanding, anticipating, and managing the needs of the bank's current and potential customers.✓
- 3Solely installing new computer software.
- 4Outsourcing customer service to third parties.
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A strategy focused on understanding, anticipating, and managing the needs of the bank's current and potential customers.
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