General Studies · Digital Banking Transformation
Consider the following scenario: A national bank is implementing a digital transformation strategy to enhance retail banking services. The bank serves urban, semi-urban, and rural customers, with products ranging from savings and current accounts to personal loans, home loans, and wealth management services for high-net-worth clients (HNWIs). The bank faces challenges such as low digital literacy among rural clients, cybersecurity threats, increased competition from fintech startups, and pressure to improve operational efficiency. They plan to introduce mobile banking vans, AI-based chatbots, and personalized digital advisory platforms. Which combination of measures best balances mass-market digital services with personalized services for high-net-worth clients (HNWIs)?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Digital advisory for mass-market clients + dedicated relationship managers for HNWIs✓
- 2Ignoring mass-market clients and focusing solely on premium wealth clients
- 3Deploying advanced digital services exclusively for HNWIs
- 4Providing only branch-based services for all categories of clients
Correct answer
Digital advisory for mass-market clients + dedicated relationship managers for HNWIs
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