Economics · Service Marketing
A service firm notices that customers perceive inconsistency in service delivery across different branches. To address this issue while maintaining flexibility, which strategy should the firm adopt?
- 1Strict price standardization across all locations
- 2Elimination of customer feedback mechanisms
- 3Implementation of service blueprints and employee training programs✓
- 4Complete automation of all service processes
Correct answer
Implementation of service blueprints and employee training programs
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