Mathematics · Probability and Decision Making
A company is considering whether to develop and market a new product. The cost of developing the product is $150,000. There is a 70% probability that the development will succeed and a 30% probability that it will fail. If development succeeds, the product will be marketed with the following outcomes: a 50% chance of making a profit of $250,000, a 30% chance of making a profit of $150,000, and a 20% chance of making a loss of $80,000. These profit/loss amounts already account for the $150,000 development cost. If development fails, the $150,000 development cost is written off as a loss. What is the expected value of the decision to develop and market the product?
- 1$4,000
- 2$62,800✓
- 3$107,800
- 4$154,000
Correct answer
$62,800
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