General Studies · Market Segmentation
A bank decides to alter its marketing approach for a group of customers based entirely on their specific ATM usage patterns, frequency, and transaction history. This is an example of which type of market segmentation?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Psychographic Segmentation based on the lifestyle or personality of the customer.
- 2Behavioral Segmentation based on product usage rates and patterns.✓
- 3Geographic Segmentation based on the physical location of the ATM.
- 4Demographic Segmentation based on monthly income parameters.
Correct answer
Behavioral Segmentation based on product usage rates and patterns.
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