General Studies · Market Segmentation
Consider the following statements regarding Market Segmentation: 1. Geographic segmentation divides the market based on variables such as region, climate, and population density. 2. Behavioural segmentation includes variables such as lifestyle, personality, and social class. 3. Psychographic segmentation focuses on consumers' activities, interests, opinions, and values. 4. Effective segmentation requires segments to be measurable, accessible, substantial, and actionable. Which of the above statements are correct?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 11, 2, 3 and 4
- 22 and 3 only
- 31 and 2 only
- 41, 3 and 4 only✓
Correct answer
1, 3 and 4 only
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