पर्यावरण, वन और जलवायु परिवर्तन मंत्रालय द्वारा शुरू किया गया BEAMS (Beach Environment & Aesthetics Management Services) कार्यक्रम मुख्य रूप से किससे संबंधित है?

Name the campaign launched in January 2018 by the Union Ministry of Environment, Forest and Climate Change, which lauds small positive actions performed by individuals or organizations to strengthen environmental protection.

What is the primary reason the 'Wood is Good' campaign promotes wood as a substitute for materials like steel and plastic?