जब कोई बस कंपनी प्रति वाहन तय किए गए कुल किलोमीटर की तुलना सीधे किसी प्रतिद्वंद्वी बस कंपनी के प्रदर्शन मेट्रिक्स से करती है, तो किस प्रकार के बेंचमार्किंग का उपयोग किया जाता है?

A chain of supermarkets compares the performance of its fleet of delivery lorries with that of a successful, non-competing logistics company that delivers goods by road. Which type of benchmarking is it using?

Which of the following statements about benchmarking are TRUE? 1. The ultimate aim of benchmarking is to improve organizational performance. 2. Competitive benchmarking is primarily used to compare internal departments within the same firm. 3. Benchmarking is entirely suitable and applicable for non-profit seeking entities. 4. Benchmarking is a quick and straightforward exercise that requires minimal resource investment.