Marketing · Product Life Cycle Strategy
घटते बाजार (declining market) में, कोई कंपनी हार्वेस्टिंग (harvesting), डाइवेस्टिंग (divesting) और किस रणनीति को अपना सकती है?
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- 1उत्पाद लाइन को बंद/हटाना (Discontinuing)✓
- 2उत्पादन क्षमता को दोगुना करना
- 3लाभदायक प्रमुख उत्पाद को समाप्त करना
- 4प्रचार व्यय में भारी वृद्धि करना
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उत्पाद लाइन को बंद/हटाना (Discontinuing)
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