Business Studies · Consumer Behaviour Factors
उपभोक्ता व्यवहार में, संदर्भ समूह (Reference group) एक प्रकार का है:
- 1मनोवैज्ञानिक कारक
- 2व्यक्तिगत कारक
- 3सामाजिक कारक✓
- 4सांस्कृतिक कारक
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