General Studies · Research Methodology
Why did Edwards (1957) consider the secret ballot method to be more accurate in polling research?
- 1It yielded significantly fewer 'don't know' responses.
- 2Its results matched the actual election outcomes held weeks later better than interviews.✓
- 3It was faster and less expensive to administer than standard face-to-face interviews.
- 4Interview responses aligned more closely with official institutional outcomes.
Correct answer
Its results matched the actual election outcomes held weeks later better than interviews.
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