Economics · Marketing Management
Who is credited with first coining the term 'Marketing Mix' in an academic framework, as popularised by Neil Borden?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1James Culliton✓
- 2Henri Fayol
- 3Peter Drucker
- 4Abraham Maslow
Correct answer
James Culliton
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