Economics · Banking Product Development

Which set of activities is most representative of the Commercialization stage of the New Product Development process for a retail credit product (e.g., a new auto loan scheme)? (A) Finalizing the interest rate and loan processing fees based on competitive analysis. (B) Launching a national advertising campaign and initiating the training of front-line branch staff and Direct Selling Agents (DSAs). (C) Conducting the final pilot launch in a few select branches to measure customer reaction. (D) Establishing the loan sanctioning workflows and integrating the new scheme with the bank's Core Banking System (CBS).