General Studies · Public Relations Strategy
Which scenario best exemplifies proactive public relations?
- 1Responding to a viral negative tweet about the company
- 2Launching a CSR campaign to build goodwill before any crisis occurs✓
- 3Issuing a press release after a product recall
- 4Handling employee disputes through mediation
Correct answer
Launching a CSR campaign to build goodwill before any crisis occurs
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