Economics · Retail Banking
Which retail banking strategy is considered most optimal to simultaneously maximize mass-market customer engagement and high-value segment revenue?
- 1Deploying mass-market retail products universally without customer segmentation
- 2Providing relationship-based premium banking services exclusively to select high-net-worth clients while ignoring retail operations
- 3Adopting a hybrid model combining technology-driven mass services with personalized relationship banking for affluent clients✓
- 4Transitioning exclusively to digital channels while closing down all brick-and-mortar physical locations
Correct answer
Adopting a hybrid model combining technology-driven mass services with personalized relationship banking for affluent clients
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