Economics · Advertising Management
Which one of the following statements regarding advertising management is TRUE?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1In developing an advertising program, marketing managers should start by identifying the target market and buyer motives.✓
- 2In developing an advertising program, marketing managers should start by identifying factors that affect the advertising budget.
- 3Product substitutability is not an important factor when making decisions regarding an advertising program.
- 4Television is generally considered an obsolete advertising medium for the FMCG sector.
Correct answer
In developing an advertising program, marketing managers should start by identifying the target market and buyer motives.
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