Marketing · Advertising Program Development
Which one of the following statements is TRUE regarding the development of an advertising program?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Television is generally considered an ineffective advertising medium for the FMCG sector.
- 2Product substitutability is not an important factor when making decisions regarding an advertising program.
- 3In developing an advertising program, marketing managers should start by identifying factors that affect the advertising budget.
- 4In developing an advertising program, marketing managers should start by identifying the target market and buyer motives.✓
Correct answer
In developing an advertising program, marketing managers should start by identifying the target market and buyer motives.
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