Economics · Marketing Management
Which one of the following best describes 'Integrated Marketing Communication (IMC)'?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Use of only digital media platforms for promotion
- 2Replacement of traditional advertising with direct marketing techniques
- 3Emphasis on personal selling as the primary communication tool
- 4Coordinated use of various promotional tools to deliver a consistent message to target customers✓
Correct answer
Coordinated use of various promotional tools to deliver a consistent message to target customers
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