Economics · Consumer Behaviour
Which of the following terms expresses the tendency of consumers to interpret information in a way that fits their preconceptions in consumer buying behaviour?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Subliminal Perception
- 2Selective Retention
- 3Selective Distortion✓
- 4Selective Attention
Correct answer
Selective Distortion
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